Promotional poster illustration for video game featuring the ravens Huginn & Muninn and Norse knotwork
Art direction and visual identity
for an explorational horror game in virtual reality
based on Norse Mythology.
In Norse mythology, Ragnarok is the end of the world. A distinct visual style needed to be created to represent the game's theme and attract attention to the project.
The chosen aesthetic is a fusion of stylized, painted 2D graphics and high detail textures.
Nordic (viking) knotwork and several central characters from the Norse Myths are represented: Freya, the goddess of love who cries tears of red gold, Brisingamen, Freya's magical necklace, Huginn & Muninn, allfather Odin's ravens, and the wolf swallowing the sun during Ragnarok.
All promotional visual material was made by Zakarian from concept to completion.
The game was cancelled and the team disbanded due to ethical differences before production was completed.
Visual identity in print and digital,
Conference booth designs,
Business cards, Logotype, logomark,
Illustration & design of promotional posters, flyers,
Web design & social media profiles,
Various merch: T-shirts, stickers, pens, mouse pads, temporary tattoos,
Roles: ART DIRECTION • BRAND IDENTITY DEVELOPMENT • GRAPHIC DESIGN • COPY WRITING • PRODUCTION DIRECTION • PROMOTIONAL PLANNING